AYAYI® PHYGITAL BRAND 2024AW

THIS CONCEPT PLAYS ON THE IDEA OF HOW WE PERCEIVE GARMENTS EVERY DAY. AS AYAYI ADAPTS THE ART OF MINIMALISM AND PERCEPTION THROUGH ABNORMAL AND INNOVATIVE SEAMS THROUGH EACH PIECE. NOT ONLY DO THE COLLECTION PRESENTS A TOUCH OF SIMPLICITY BUT ALSO A UNIQUE EMERGENCE OF AUGMENTED REALITY TO THE PHYSICAL EXISTENCE.